TRUSTED BY 180+ LEADING BRANDS

our retention playbook

A System, Not a
Guessing Game

Once you pass $5M, growth isn't about sending more emails. It's about curating a real retention marketing strategy around these three things:

Red 'Launch campaign' button above icons depicting a dollar sign, code brackets, and a shopping cart on a red grid background.
FUNCTION #1

Acquisition Efficiency

Make every ad dollar work harder.
Graphic with a red 'Launch campaign' button above three black circular icons representing currency, code, and shopping cart.
FUNCTION #2

Second-Order Conversion

Get first-time buyers back.
Grid of customer profile photos with one photo highlighted in color and labeled 'Purchased' showing a customer lifetime value of $1,231.13.
FUNCTION #3

Top 20% Nurturing

Your best customers drive profits.
$0M+
Revenue

Generated
Helped brands scale revenue using data-led strategies
0 months
Average

Client Lifecycle
Our clients stay because the results compound over time.
0+
Brands 

Partnered With
From fashion to health, we adapt
strategy to business models.
0 Days
Average time to

positive ROI
We focus on fast impact without
sacrificing long-term growth.

We do this
through

Diagram titled Quarterly Strategy with icons and labels Commercial Goals and Retention Marketing, listing Post Purchase Survey, Identify Customers, and In-person Activation.
01

Quarterly Strategy Implementation

Each quarter, we’re aligning a broader strategy created around one of the three functions above, designed to support your commercial goals. Whether this be a post-purchase survey, or helping you identify the right customers for in-person activations, we want to implement a birds-eye direction to help fuel your retention marketing.

Email mockup showing an abandoned cart reminder with 20% off and free gifts, alongside an image of a woman in patterned top and jeans with text 'Get it before its gone' and a 'Repeat Buyer' button.
02

Email/SMS Campaigns

We create and execute on a monthly email/sms campaign strategy that is designed to utilise and nurture your entire email list, not just the customers who are ready to buy now. This supports the Quarterly direction set above.

Flowchart titled Custom Journey with steps: Custom abandons cart, decision point If/Else New Customer with branches Yes leading to Send Discount and No leading to Send Reminder.
03

Flows & Customer Journeys

These are the lifeblood of your retention marketing system and the foundation you need to profitably scale your brand. We build these around your customer journey, and test them each and every week. These are curated for your brands customer lifecycle.

Statistics showing 140% increase in outbound revenue in 60 days, 57% rise in new subscribers, 70% increase in open rate, and 6% decrease in unsubscribe rate.
04

Retention Insights

We focus on the entire picture of Retention. From cohorts to patterns in LTV, our goal is to link your efforts across owned media channels back to tangible movements in your customer retention. Most agencies focus on one or the other; they either only care about the email campaigns you send, or get caught in strategy but never actually build. We're here to do both.

Book a Free Audit

Real LTV Impact

Real 180-Day LTV growth we’ve seen in different industries. Growth in this area
reflects a true increase in profitability for businesses.

22%
Supplements
Three wellness product ads side by side: InnerDose kidney support with 10% off code, NADT glow reset program with detox tea packets, Be Good My Morning Routine with Day Lytes hydration cubes and Good Day drink.
18.7%
Eyewear
Three promotional panels for eyewear: ergonomic setup with Hero Loupes and free sidekick, Natty workout wear offering 10% off first order, and Natty sunglasses with 10% off expiring soon and highlight of popular Kenneth Black Polarised sunglasses.
27.6%
Beauty & Make-up
Promotional page with free shipping offer, ST.SAJ Supreme Skin 7 moisturizer product details, and a 4-step Vitamin C skincare routine featuring a woman washing her face.
20.7%
Hardware & Gears
Collage of three digital ads: left shows a rugged vehicle with weekend adventure forecast and cleaning essentials; middle promotes jetting touring setup with watercraft image; right advertises a 30-minute 30% discount window on November 28 at 7:00 AM with vehicle headlights.
99.8%
Custom Apparel
Three vertical panels promoting T-shirt design: left panel shows a woman with short blonde hair wearing a striped shirt titled 'The Unseen Masterpieces of 25/26'; center panel features a woman in a black hoodie with text about durable 'Front Runner' fabrics; right panel invites to design a custom tee in 5 easy steps with images of folded shirts.
22%
Fashion
Collage of three activewear ads featuring adults in hooded fleece sets and fitted workout clothing with text promoting new arrivals, sale, and comfort.
campaigns for top brands
designed by MKTG
Close-up of a smiling woman with glowing skin holding a bottle of ST.SAJ Niaglow Clarity Boost serum.
A Life Plus keto meal delivery ad offering $15 off with code PLUS15, showing six keto meal containers with varied dishes like vegetables, meats, and eggs.
Supplement Mart advertisement offering up to 30% off all items for one more day with featured products Inno Cleanse and Disorder supplements each discounted by 30%.
Athletic man drinking from a Cadence Core 500 hydration drink can, promoting zero sugar, calories, and caffeine with added sodium, potassium, and magnesium.
Rorra water filtration system with exploded view of components and a countertop model shown, accompanied by guide text and a call-to-action button for setup tutorials.
Smiling woman in cozy white loungewear holding a laughing toddler dressed in matching soft white clothes.
ST.SAJ Clear Cleanse bottle with promotion for two cleansers at $50 for 48 hours, highlighting a 2-step cleansing routine starting with Glow Cleanse (oil) for makeup and impurity removal.
Jewelry advertisement showing a woman wearing layered necklaces and rings, promoting durable jewelry for swimming, showering, and moving with offer of any 10 pieces for $120.
Rorra water filtration system with text promoting clean water home bundles for shower and kitchen usage, highlighting wellness and modular options.
Black Friday countdown showing 16 hours left with 20% off sitewide, featuring a man in a yellow jacket looking down.
Smiling woman in a bikini and bucket hat holding a JetTech PWC Starter Kit box with text promoting adventure gifts and a holiday gift guide.
Luna + Luca Halloween at Home ad featuring cozy baby clothing with playful Halloween-themed designs and a black knit hat with pom-pom.
Advertisement for matte black Countertop System water filtration unit with a woman standing nearby and a close-up of water being dispensed into a glass.
Flex Fitness Equipment grand opening announcement for New Springwood store at 74 Moss St, Slacks Creek, on Saturday, 13 Sept, 10am, featuring images of a man and a woman exercising, with offers of free gift bags and a $1000 raffle voucher.
Promotional flyer for Snobodi's $10,000 giveaway during BFCM sale, showing casual winter clothing and instructions to enter by shopping and checking out normally.
ST.SAJ Supreme Skin 7 moisturizer with 30% off label, featuring a 50ml jar and a 50ml refill, promoting hydrating, lightweight formula that revives dull skin.
Man in sportswear sitting on a bed reading a book, surrounded by football memorabilia including an Ibrahimović jersey, Ronaldo poster, medals, and a computer with football content, promoting a giveaway for EA FC 26 Ultimate Edition with 72 hours left to enter.
Supple Dew Drops skincare product bottles on green background with text about calming botanical ingredients and cold pressed hemp oil benefits.
Advertisement for Mega Office Supplies promoting online-only deals on tech with 33% off on a webcam and keyboard.
Woman wearing starfish earrings, layered shell necklaces, and a large woven hat, with close-ups of sea-inspired jewelry and accessories.
Two women outdoors in light green and white athletic crop tops and shorts, one holding a basket of fruit and flowers, the other holding a pitcher of lemonade, with text about the Aura Collection in fresh spring colors.
Promotional ad offering 30% off Heritage Collection tartan blankets with images of tartan fabrics and people wrapped in tartan blankets, featuring code TARTAN30 and a button labeled 'Unwrap Today's Deal'.
Front view of a muddy 4x4 vehicle with foam, promoting a guide on how to properly wash a 4x4, including a step to flush the engine and chassis.
Three children walking away on a pathway with backpacks, above text reads 'Your Back-to-School Checklist' and a call-to-action button says 'Shop Essentials'.
Black Friday promotion for Yamaha motocross graphics with 25% off using code MOTO25, featuring a red Yamaha dirt bike on a stand.
Promotional graphic for Be Good supplements highlighting turmeric as a key ingredient with citrus slices, cinnamon sticks, and herbs on a brown background.
our recent wins

Why Brands Stick
With MKTG Emails

Strategic thinking, fast execution and real wins for brands.

Split image showing promotional ads from Windr: left side features a man with zodiac signs promoting zodiac-themed t-shirts Aries, Taurus, Gemini, and Cancer; right side shows a woman in sunglasses with text about true fit clothing that doesn't shrink or balloon and a call to shop for true fit.

“18 months ago we hired the team at MKTG Emails and we had no idea what was going on in our Klaviyo - since then we've doubled, and then tripled the size of our business. They've always been super reliable and it's a pleasure working with them”

Brendan Olver & Steve Kirby

CEO, XYZ Corp
PHYCOHEALTH advertisement showing a man holding a bowl of seaweed, promoting ocean wellness for dads, with product images of seaweed snacks and supplements, a skincare ecosystem quiz, and smiling diverse women under 'Find Your Personalized Path'.

“Email communications with our most valued customer base are among the most essential components of any modern e-commerce brand. The sensitivity, nuance, and intuition needed to uphold a brand’s perception and voice are not small responsibilities and MKTG have held them with real care. They have been deeply attuned to our soul and style as a brand, helping us stay meaningfully connected with our community through every flow, campaign, and story. Their professionalism shines through in every interaction, and their ability to understand that each brand requires its own cadence, tone, and emotional rhythm has been exceptional. Highly recommended for any brand seeking thoughtful, aligned, and truly resonant email marketing support.”

Pia

PhycoHealth
Two-panel infographic promoting Topbuxus VIP Large Sprayer Bundle for boxwood care, showing products Grow and Health-Mix for feeding and protection, with instructions and benefits for healthier, greener boxwood.

“I can definitely see the positive impact you guys have had on my account. I believe that your numbers are a strong indicator on the success of the approach you are taking.

To get similar numbers I was needing to run a promotion.To me this speaks volumes.

Great effort!”

Mark

TopBuxus
Two Hey Bud skincare ad panels: left shows happy customers with Clear As Clay clay mask and Get High-drated gel moisturizer; right highlights Get Faded cream with ingredients and benefits for clearer skin.

“Working with Angus and the MKTG Emails team has been an absolute pleasure. They're incredibly responsive, often turning around emails in a matter of hours. Angus brings a deep understanding of email marketing strategy and performance.

Our email attribution has never been better. Highly recommend for any brand looking to level up their email game.”

Ollie Watts

Founder of Hey Bud
Two promotional flyers for GIMME jewelry showing models wearing earrings and necklaces with product descriptions, discounts, and customer reviews.

“He's incredibly efficient, ahead of the curve when it comes to e-com customer nurturing, and genuinely goes the extra mile to make sure everything is optimised and running smoothly.

His deep understanding of email marketing and automation helped us refine our strategy and get the most out of low hanging fruit.

We still have some work to do and will no doubt work alongside Angus and the team again. If you're looking for someone who truly knows their stuff and cares about getting you results, I couldn't recommend Angus more highly!”

Mark

Gimme Store
HEALTH SCIENCE SERVICES logo text with a horizontal line above and below.Topbuxus brand logo with stylized text and a curved line underneath.Hey Bud brand logo with registered trademark symbol.The word 'GIMME' in bold uppercase letters on a transparent background.

Receive Your Free Action Plan

Clear insights, real opportunities, and actionable next steps.

Dashboard showing increase in Customer lifetime Value by 40.34% and Conversion Overview by 20.34%, with retention goals and bottlenecks in CLV noted.

We help you get clear on your retention marketing goals, underutilised cohorts
and bottlenecks in your customer life-time value.

Interface showing data analysis tools with a heatmap and a tooltip highlighting 7.06% profiles completed event in August, alongside logos for Hiro Retention Analytics, Klaviyo, and Shopify Data Management.

Our Senior Leadership Team will analyse your Klaviyo using our data-analysis tools.

Video call interface with two men talking on left and right screens and a central screen showing a graph titled 'RFM percent change' with a large red play button overlay.

You receive a 20-40 minute video recording which contains a run-through of:

1. The current areas of opportunity within your Klaviyo account
2. An overview of your current segmenting/campaign/flow strategy
3. Immediate opportunities/optimisations within your account

Video call interface showing a shared screen of a messaging platform and an agenda checklist with 'Share with Team' checked and 'Meet with Leadership' and 'Discuss Questions' unchecked.

Watch the evaluation, share with your team, and meet directly with our leadership team to discuss any questions you may have.

Dashboard showing retention goals with customer lifetime value increased by 40.34% and conversion overview up 20.34%.User interface titled Data Analysis Tools showing a heatmap with a tooltip detailing 7.06% profiles completed event during August, with logos for Hiro Retention Analytics, Klaviyo, and Shopify Data Management below.Video call interface showing two men in separate windows on either side of a paused video with a bar chart, surrounded by labels for Immediate Optimizations, Current areas of Opportunity, and Segment, campaign & flow strategy.Screenshot of a virtual meeting screen with two participants labeled Nicole and You, showing a shared agenda checklist with 'Share with Team' checked and 'Meet with Leadership' and 'Discuss Questions' unchecked.

MEET OUR LEADERSHIP TEAM

Hands-On Leadership
From Day One

Angus Cowan

Founder & Director of Client Strategy

Braedi Tink

Senior Strategist

Sam Thomas

Head of Growth

Angus Cowan

Founder & Director of Client Strategy

Braedi Tink

Senior Strategist

Sam Thomas

Head of Growth

Ready to scale your
Customer Retention?

Book your free audit and we’ll give you a comprehensive analysis of your Klaviyo accounts performance.

FAQ’s

Got Questions?
We’ve Got Answers

No, we solely operate on owned media channels.

We work with DTC Brands above $5M+ per year in revenue who are looking to improve their customer retention.

We do offer month-to-month services but our typical arrangement is a 2-month contract followed by a simple 30 day notice period.

Our onboarding takes roughly 7-10 days before our first emails are ready to deploy.

You work directly with a dedicated Strategist & Account Manager.

Day-to-day communication is done via Slack, with fortnightly/monthly calls done via Video call.

We focus on the entire picture of Retention. From cohorts to patterns in LTV, our goal is to link your efforts across owned media channels back to tangible movements in your customer retention. Most agencies focus on one or the other; they either only care about the email campaigns you send, or get caught in strategy but never actually build. We're here to do both.