Why us

The Intersection
of Data & Creative.

We built mktgemails to solve a specific problem: bridging the gap between high-performance retention strategies and premium brand creative.

The Origin

Why We Started

We saw two types of agencies in the market, and neither were operating owned media channels to the highest possible level.

On one side, there were email/sms agencies making beautiful emails but overlooking retention strategy. Attribution would increase, but profit wouldn’t. On the other, there were strategic agencies who knew all the numbers and had all the insights, but could never implement, build or execute.

We founded mktgemails to be the hybrid. We believe you shouldn't have to choose between execution and strategy that supports your commercial goals. We created a retention engine that focuses on maximizing your Customer Lifetime Value.

The Difference

Built on Talent,
Powered by Process.

The Talent

Retention Specialists

We don’t rely on generalist marketers to learn on your dime. Our team consists of Klaviyo-certified experts, direct-response copywriters, and designers who have managed retention for 8 and 9-figure brands. We hire the top 1% of talent so your strategy is always led by experience.

The Technology

Platform Mastery

We are technologically native. While we specialise in Klaviyo, we understand the entire eCommerce stack—from Shopify and Skio to Attentive and Gorgias. We ensure your data flows seamlessly, allowing for hyper-segmented targeting that feels personal, not automated.

The Creative

Design That Converts

A pretty email is useless if it doesn't get a click. Our design philosophy is "Form follows Function." Every pixel, button, and headline is placed with a specific psychological goal in mind: to drive the user to the next step in the journey.

The Data

Decisions, Not Guesses

We move based on metrics. From open rates to revenue-per-recipient, we monitor the health of your list daily. If a strategy isn't performing, we pivot immediately based on the data, not gut feelings.

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The Advantage

The Sweet Spot Between
Agency & In-House.

Traditional agencies are too slow. Freelancers are too risky. Building in-house is too expensive. We built the model that actually works for high-growth eCommerce.

Speed
Flexibility
Strategic depth
Scalability
MKTG team

The retention engine built for speed and ROI. We combine elite strategy with 24/7 global execution to drive actual LTV.

Traditional Agencies
Freelancers
MKTG team

MEET OUR LEADERSHIP TEAM

Hands-On Leadership
From Day One

Angus Cowan

Founder & Director of Client Strategy

Braedi Tink

Senior Strategist

Sam Thomas

Head of Growth

Angus Cowan

Founder & Director of Client Strategy

Braedi Tink

Senior Strategist

Sam Thomas

Head of Growth

OUR GLOBAL TEAM

Australian HQ,
Global Execution.

We are headquartered in Australia, but we don’t limit our talent pool by postcode. As a 100% remote company, we source elite technical and creative specialists from the best talent pools around the globe, living you access to a specialised workforce that operates while your competitors sleep.

Core Values

We Are Your "Retention Department"

We don't view ourselves as an external vendor; we operate as an extension of your growth team. When you work with us, you get:

Transparency

You own your data, your account, and your creative assets.

Proactivity

We align our retention strategies with your overall marketing calendar and commercial goals.

Alignment

We drive the strategy designed to increase LTV.

Ready to scale your
Customer Retention?

Book your free audit and we’ll give you a comprehensive analysis of your Klaviyo accounts performance.